About us
A little reality check
OUR RESCUE MISSION
LOOP Mission is a circular economy project that aims to reduce food waste by repurposing the outcasts of the food industry. In a nutshell, we save fruits and veggies that are rejected because they don’t have the proper shape, size or a shelf life that is not long enough to survive the cycle of distribution. We transform them into awesome cold pressed juices.
But we’re not a juice company, we’re a food waste fighting powerhouse. We have beers brewed with day old bread, a gin distilled using potato cuttings from a potato chip factory, hand-crafted soaps made with rejected cooking oil... and this is only the beginning! There are so many exciting things still to come, all saving more food products from needless waste.
BUT WAIT. THERE'S MORE
To close the loop, we use our own nutritious, high-fiber pulp + grains repurposed from brewing our beers + Rescued hemp seed hulls.
The result : ugly bites with a tender heart.
The Rescue Squad
Let’s not forget our most important asset: The Rescue Squad. That’s our team of superheroes who work their A$& off every single day toward one common goal: reducing food waste.
BEHIND THE LOOP
Follow our squad in full rescue mode as we save discarded food. Experience the behind the scenes of building a start-up. Sit back, relax and press play.
Our achievements
15 143
Tons of fruits & veggies rescued
12 083
Tons of greenhouse gas emissions avoided
908 556 474
Liters of water saved
1 531 926
Slices of bread rescued
