About us

A little reality check

In Canada, 56% of the food is thrown away. Not necessarily because it’s not good for consumption anymore, but mostly due to stock management issues and our pickiness, as consumers, on how our food should look.

Our Rescue Mission

LOOP Mission is a circular economy project that aims to reduce food waste by repurposing the outcasts of the food industry. In a nutshell, we save fruits and veggies that are rejected because they don’t have the proper shape, size or a shelf life that is not long enough to survive the cycle of distribution. We transform them into awesome cold pressed juices.

But we’re not a juice company, we’re here to reduce food waste. So we now have beers made with day old bread, a gin made with potato cuttings from a potato chips company and soaps made with rejected cooking oil... And that’s only the beginning! There are so many projects on the way, all saving more produce.

But wait. There's more

To close the loop, and satisfy the whole family, we give our still very nutritious high-fiber pulp to a company that turns it into fabulous dog treats.

The Rescue Squad

Let’s not forget the most important : The Rescue Squad. That’s our squad of superheros who work their A$& off every single day for one common goal: reducing food waste.

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