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About us

We rescue perfectly good fruits and veggies that would have been thrown out simply for aesthetic reasons like shape and size. Then we make delicious & healthy products like cold-pressed juices and more. Even our leftover pulp gets repurposed!

Our Story

This whole grand adventure began on a Ferris wheel where our first "date" took place. We stayed there for hours, talking and envisioning a better world. We barely knew each other, but after that brief moment, we knew that with our shared passion for food and the environment, we had to start a project together. A project that would make a positive impact on the world.

At the same time, we received a call from Fred at Courchesne Larose, the largest fruit and vegetable distributor in Canada. He was looking for a solution for the 16 to 20 tons of food they were losing every day. After visiting their warehouse and quickly discovering why these perfectly good fruits and vegetables were ending up in a landfill, the three of us promised to immediately get to work and find a solution. The stars were aligned, and the dream team was born.

To tackle such a global challenge, we had no choice but to set our goals high. From day one, the vision was clear: to become the global leader in the circular economy within the food industry and to inspire new business practices by placing our mission, commitment, and our values at the heart of all our decisions. It is this vision that still motivates us every day, and we won't stop until food waste is eradicated from the face of the earth. That's our promise.

Thank you for being here with us, and thank you for participating in our mission—you all contribute to something grand, and we will be eternally grateful to you.

David, Julie & Fred — LOOP Mission Founders


Nobody likes to be rejected, not even food.

We came to the rescue and saw an opportunity to better the food industry by valorizing foods that would have been discarded for aesthetic reasons or shelf-life concerns. Although we’re famous for our cold-pressed juices made from perfectly imperfect fruits and veggies, we also craft beers made from day-old bread, gin that repurposes potato scraps from the Yum Yum chip factory, and soaps that recycle cooking oils from a restaurant chain. To close the LOOP, we use our own nutritious, high-fiber pulp and grains and transform them into energy bites!

And we’re just getting started.

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