About us
From Rejected to Your Glass. That’s LOOP.
Every day, the food industry rejects tons of fruits and vegetables. Not straight enough. Not big enough. Too ripe for the grocery store. Not perfect enough to survive the distribution cycle. We don't judge produce by its looks: we're here for the taste, the nutrients, and the impact. We rescue these outcasts directly at the source, before they ever get a chance to hit the shelves, and transform them into delicious drinks that are good for you and the planet. Healthy. Sustainable. Accessible. Good for you. Good for the planet. Zero compromise.
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WE’RE NOT JUST SAVING FRUITS. WE’RE SAVING THE PLANET, ONE SIP AT A TIME.
16 to 20 tons. That's what Courchesne Larose, Canada's largest fruit and vegetable distributor, was throwing away every single day. An outrageous number. An inexcusable waste. And the beginning of everything.
That's when David, Julie, and Fred from Courchesne Larose decided to change it all. Founders of the Rescue Squad, they built LOOP on one simple conviction: rejected food has immense value, and they were going to prove it.
Today, LOOP is so much more than a drink. It's a community that refuses to choose between pleasure and impact. We fight to make drinking better mean living better, turning every reject into an opportunity, every bottle into a concrete act. Because here, every sip truly counts.
You're part of the Rescue Squad too!
— The Rescue Squad
⅓ OF THE WORLD’S FOOD ENDS UP IN THE TRASH. WE’RE HERE TO CHANGE THAT.
79% of that waste comes directly from the food industry. Not from your fridge. Not from your plate. From the industry, before food even reaches you. Perfectly good, nutritious, delicious fruits and vegetables… rejected because they don’t fit the standards. A reality that repeats itself every day, at massive scale. They call it waste. We call it opportunity.
So we buy these rejected ingredients, sort them by hand one by one, and transform them into drinks that do good. The leftovers? Nothing gets tossed; they become dog treats through Wilder Harrier and high-value insect-based proteins and flours with Entosystem. From the first ingredient to the last residue, we close the loop. That’s circular economy. And that’s exactly why we exist. Choosing LOOP means refusing to let it continue.
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EVERY SIP LEAVES A MARK. HERE’S WHAT WE’VE SAVED TOGETHER.
Every bottle counts. Every sip adds up. These aren’t estimates, they’re the real results of every bottle sold, every day, since the very beginning. 18 tons of fruits and vegetables saved from landfill every single day. Food rescued. Water preserved. GHG emissions avoided. Watch the numbers climb, because you’re part of this too.
COLD PRESSED. MADE FOR YOU.
Cold is our secret. Our juices are extracted by pressure, never heated, never pasteurized, never altered, never made from concentrate. Here or anywhere. The result: every nutrient, every enzyme, every flavor survives intact until your very first sip. Raw, pure, powerful. Exactly as it should be. Because we believe the best of what nature has to offer should be accessible to everyone, not just a few.
